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You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.


Current growth in communication sector has led to the so-called “return to branding”, which implies that goods are becoming increasingly diversified. Nowadays even the goods that target a small audience can be just effective in addressing it. Small brands are becoming more dynamic, while major brands need to follow a well executed strategy so as not to lose their market share.

Brand communication strategy and planning refers to the development of specific communication techniques for a product or a brand and aims to bolster the consumer’s perception by increasing recognition.


For Epikinonia team, every brand is a unique challenge: to think of all those ways in which we can creatively and essentially approach the consumer, not just by winning fleeting impressions but by changing attitudes.

“Educating today the citizens of tomorrow”: this is the way to change wrong attitudes and perceptions –and the world around us. Every Organization should contribute to this effort, combining sincere offer to educational community with effective family approaching to reach company goals and enhance corporate responsibility profile. logo_icon_trans

Nowadays that developments are so quick, approaching young people effectively is a challenge by itself; it is not easy to win over this audience by a simple promotional activity SMS or 2 in 1. Epikinonia responds to this challenge with its specialization in Youth Marketing; we design and implement tailor-made activities that systematically build brand loyalty in young people and maximise brand value, while contributing to educating responsible consumers of tomorrow.