GreekEnglish (United Kingdom)


Cause-Related Marketing (CRM) is a marketing strategy which fits into the broader context of Corporate Responsibility. Its main feature is to allocate part of sales income of a specific product to a ‘noble’ cause. The implementation of a CRM initiative may provide many benefits to a company but also poses risks, especially where this initiative refers to an ad hoc approach.

In Epikinonia, we have discovered the delicate balance through which Cause-Related Marketing overcomes the obstacle of “simple charity” and becomes an effective tool that successfully combines a social need to a business goal.

“Educating today the citizens of tomorrow”: this is the way to change wrong attitudes and perceptions –and the world around us. Every Organization should contribute to this effort, combining sincere offer to educational community with effective family approaching to reach company goals and enhance corporate responsibility profile. logo_icon_trans

Nowadays that developments are so quick, approaching young people effectively is a challenge by itself; it is not easy to win over this audience by a simple promotional activity SMS or 2 in 1. Epikinonia responds to this challenge with its specialization in Youth Marketing; we design and implement tailor-made activities that systematically build brand loyalty in young people and maximise brand value, while contributing to educating responsible consumers of tomorrow.