GreekEnglish (United Kingdom)

It takes 20 years to build a reputation and five minutes to ruin it


Crisis Management is essentially the methodology that includes a specific plan, Organisation, guidance, and control the sensitive period before, during, and after a crisis, so as to minimise any communication “burden” on an Organisation as well as any other potential resultant losses (financial, etc.) A 5 minute crisis can undermine a corporate presence of 100 years. “Managing the crisis”, means that I predict, assess, prepare, act, react, evaluate, analyse, adapt and get fully prepared for a better prediction next time. Crisis Management follows a cycle of actions that demand attention, flexibility, emphasis on detail and thorough analysis of the communication risk.

At Epikinonia, we take careful steps and convert every crisis into an opportunity for a communication counterattack so as to raise awareness on the Organisation’s key-messaging..

“Educating today the citizens of tomorrow”: this is the way to change wrong attitudes and perceptions –and the world around us. Every Organization should contribute to this effort, combining sincere offer to educational community with effective family approaching to reach company goals and enhance corporate responsibility profile. logo_icon_trans

Nowadays that developments are so quick, approaching young people effectively is a challenge by itself; it is not easy to win over this audience by a simple promotional activity SMS or 2 in 1. Epikinonia responds to this challenge with its specialization in Youth Marketing; we design and implement tailor-made activities that systematically build brand loyalty in young people and maximise brand value, while contributing to educating responsible consumers of tomorrow.